The POREfessional Foundation PR

Benefit Cosmetics

2024

 

Designed the PR packaging for Benefit’s new The POREfessional Foundation, creating a two-tier unboxing experience that reflects the campaign’s bold, pore-perfect identity.

The first tier features a comprehensive edit with three foundation shades, a mini Super Setter spray, and a mini The POREfessional primer, while the second tier offers a streamlined version including two foundation shades. Both tiers are unified by campaign-led visuals, translating the foundation’s messaging into a cohesive, elevated PR moment.

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