Branding & Social Media

MERIT Beauty

2025

Developed a coordinated set of CRM emails, MMS assets, and IG stories highlighting key seasonal offers and products: a free-shipping promotion, a curated selection of red shades for the holidays, and a feature on MERIT’s Day Glow highlighting balm in Solstice. Each asset was designed for clarity, visual impact, and brand consistency, creating a cohesive multi-channel experience that supported engagement and conversion across the customer journey.