Branding & Social Media

MERIT Beauty

2025

Developed a series of Instagram stories to introduce MERIT’s new 2025 Holiday Set — a curated edit of everyday essentials designed for effortless gifting. The creative leaned into MERIT’s minimalist aesthetic, pairing clean visuals with warm, refined messaging to highlight the set’s limited-edition packaging and timeless appeal. The content emphasized ease and intention — showcasing beauty made simple, elevated, and perfect for gifting season.