Branding & Social Media

MERIT Beauty

2025

Developed a five-week series of Instagram stories to promote MERIT’s in-store event with Sephora, celebrating the launch of the brand’s new Solo Shadow Sheens. Each week featured a two-slide sequence highlighting key event details and the product’s effortless, buildable texture — all designed in MERIT’s signature minimalist aesthetic. The campaign invited followers to experience the new formula in person with a MERIT stylist at select Sephora locations, blending editorial storytelling with a clear call to action.