Holiday Campaign
SEPHORA
2025
Assisted the Holiday team with a primary focus on fixtures and digital campaign assets. Led design for the preview execution phase, overseeing digital asset development across multiple touchpoints to ensure a cohesive, on-brand rollout. Supported fixture planning from concept to production. Proactively collaborated with cross-functional teams to coordinate timelines, organize assets, and drive efficient, on-brand execution.
CREATIVE DIRECTOR
Sasimon Boonyavatana
ASSOCIATE CREATIVE DIRECTOR
Olivia Meier
SENIOR ART DIRECTOR
Chisaki Hagata
TEAM
Giulia Marconi
Marissa Newman
Michelle Tam
MOTION/3D ART
Give a Glimmer. Give Something Beautiful
This concept is grounded in those silver linings of life, big and small, and bringing holiday cheer in a way that feels thoughtful and real. It takes shape in the shimmer of a sequin, the hand-touched feel of embroidery, the soft sheen of satin, the delight of seeing something familiar with an unexpected element of glamour. It forgoes over-the-top glitz and zeroes in on something more subtle, but more authentic: the deeply human emotion in those moments of joy & warmth, and the delight that beauty brings.
